I’ve just completed a sizable re-design of my website, I hope it looks a bit better now. I’ve also tried dipping my toe in the water as the saying goes and offering limited time promotions on two of my works, “The Dolls” and “Adoration of the swan”. I really don’t know if all the work is really worth it as I don’t think that too many people know of my website or my work but I’ll keep plugging away, you can’t blame a guy for trying :).
I considered if discounts and promotions “cheapened” my work and the simple answer is yes it does for the buyer but I figure that X% less of something is a lot better than 100% of nothing!. At the end of the day, something is only worth what someone is willing to pay for it.