Hi everyone,

Something that I’ve often thought about and the title of another thought-proving video by my friend Jimmy Cheng the crux of which is to do with the ever increasing trend by camera manufacturers towards incorporating, what, in my opinion, is largely niche, semi-useless, technology in their products whilst simultaneously dumbing down any need or desire to learn and understand even the most basic of photographic principals whilst real innovation has for some considerable time remained stagnant and, in all likelihood, will continue to do so. I’m wondering what is fuelling this trend?, is it the manufacturers believing that they have to encourage their customers not to have to think for themselves and be bothered to have to learn anything? or is it the other way around and they’re simply pampering to a Generation-Z growing up not expecting to have to be bothered with leaning anything about photography and just expecting the technology to do it for them?. This doesn’t just apply to photography, I believe that it goes much further and says a lot about modern society as a whole. I’ve always derived a huge amount of pleasure and satisfaction from learning things photography-wise or otherwise either through personal experimentation or from others so I cannot understand the “I can’t be bothered, I want it to do it for me and I want it now” attitude, to me that’s a completely alien concept which is totally contradictory to the pleasure that I derive from finding, taking and working on my shots. Maybe I’m jaded, maybe I’m just a dinosaur and I’m totally out of touch with modern attitudes on such things. in which case I’m more than happy to be so.

Kind regards

Leigh